(Description)
AFB Bank’s rebranding project aimed to modernize its visual identity while maintaining trust and professionalism. The new design system was created to resonate with a younger, digitally-savvy audience, ensuring consistency across both digital and physical platforms.
AFB Bank needed a complete visual identity overhaul to better align with the modern digital era while maintaining its core values of trust and reliability. The goal was to create a flexible and scalable branding system that could be applied across various platforms, from digital interfaces to physical spaces. The new identity had to appeal to a broader, younger audience while conveying professionalism and stability. By balancing tradition with innovation, the rebranding aimed to position AFB Bank as a forward-thinking financial institution ready to adapt to future challenges.
AFB Bank’s existing visual identity was outdated and didn’t connect with younger, digitally-driven audiences. The challenge was to modernize the brand while preserving its core values of trust and professionalism. The new identity had to be adaptable across digital and physical platforms, creating an emotional connection with customers while maintaining the bank’s credibility and reliability in a rapidly evolving financial landscape.
